ZIP 90404 — Business Opportunities
Santa Monica, CA · Local economy intelligence
Top business opportunities in 90404
The highest-scored business categories to consider opening in Santa Monica, CA,
based on demand (population, income, demographic fit) versus existing supply.
- 1. Fitness Station 100/100
~1.1 businesses underserved · confidence: low
- 2. Estate Agent 96/100
~1.6 businesses underserved · confidence: high
- 3. Department Store 96/100
~1.2 businesses underserved · confidence: high
- 4. Winery 96/100
~1.7 businesses underserved · confidence: high
- 5. Information 96/100
~2.4 businesses underserved · confidence: high
- 6. Car Sharing 96/100
~1.2 businesses underserved · confidence: high
- 7. Attraction 96/100
~1.6 businesses underserved · confidence: high
- 8. Caravan Site 96/100
~2.0 businesses underserved · confidence: high
- 9. Ranger Station 96/100
~2.0 businesses underserved · confidence: high
- 10. Waste Basket 96/100
~1.3 businesses underserved · confidence: high
What's already here — existing business mix
The most common business categories currently operating in ZIP 90404.
- Restaurants — 43 businesses
- Fast Food — 30 businesses
- Cafes & Coffee Shops — 22 businesses
- Dental — 21 businesses
- Auto Repair — 20 businesses
- Post Box — 15 businesses
- Religious — 14 businesses
- Charging Station — 12 businesses
- Hair Salons — 11 businesses
- Sports & Outdoors — 11 businesses
- Medical & Healthcare — 11 businesses
- Schools — 10 businesses
- Banking & Finance — 10 businesses
- Auto Sales — 10 businesses
- Beauty & Nail Salons — 9 businesses
Full demographic profile
| Population | 23,975 |
| Households | 10,492 |
| Median household income | $87,209 |
| Per capita income | $58,058 |
| Median age | 38.6 |
| % bachelor's degree or higher | 57.486% |
| % age 18–34 | 25.13% |
| % age 65+ | 10.974% |
| % renter-occupied | 71.572% |
| Median home value | $1,097,600 |
| Median gross rent | $2,072 |
| Unemployment rate | 5.622% |
Nearby ZIPs in CA
90302 Inglewood · 90301 Inglewood · 90293 Playa Del Rey · 90292 Marina Del Rey · 90291 Venice · 90274 Palos Verdes Peninsula
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