ZIP 78666 — Business Opportunities
San Marcos, TX · Local economy intelligence
Top business opportunities in 78666
The highest-scored business categories to consider opening in San Marcos, TX,
based on demand (population, income, demographic fit) versus existing supply.
- 1. Laundromats 100/100
~8.5 businesses underserved · confidence: high
- 2. Fitness Station 48/100
~4.7 businesses underserved · confidence: low
- 3. Charging Station 35/100
~6.4 businesses underserved · confidence: high
- 4. Estate Agent 35/100
~5.6 businesses underserved · confidence: high
- 5. Upholsterer 35/100
~4.8 businesses underserved · confidence: high
- 6. Weapons 35/100
~4.3 businesses underserved · confidence: high
- 7. Architect 35/100
~4.6 businesses underserved · confidence: high
- 8. Auction House 35/100
~13.7 businesses underserved · confidence: high
- 9. Arts Centre 35/100
~4.6 businesses underserved · confidence: high
- 10. Slipway 35/100
~8.2 businesses underserved · confidence: high
What's already here — existing business mix
The most common business categories currently operating in ZIP 78666.
- Parking — 69 businesses
- Restaurants — 61 businesses
- Fast Food — 47 businesses
- Hotels & Lodging — 28 businesses
- Religious — 28 businesses
- Park — 25 businesses
- Gas Stations — 24 businesses
- Auto Repair — 20 businesses
- Convenience Stores — 19 businesses
- Bars & Nightlife — 17 businesses
- Cafes & Coffee Shops — 15 businesses
- Hair Salons — 14 businesses
- Schools — 14 businesses
- Banking & Finance — 12 businesses
- Fitness Centre — 7 businesses
Full demographic profile
| Population | 86,530 |
| Households | 33,173 |
| Median household income | $52,432 |
| Per capita income | $27,457 |
| Median age | 26.5 |
| % bachelor's degree or higher | 33.296% |
| % age 18–34 | 35.584% |
| % age 65+ | 8.181% |
| % renter-occupied | 57.826% |
| Median home value | $248,700 |
| Median gross rent | $1,245 |
| Unemployment rate | 6.336% |
Nearby ZIPs in TX
78347 Chapman Ranch · 78143 Pandora · 78141 Nordheim · 77864 Madisonville · 77859 Hearne · 77857 Gause
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