ZIP 53718 — Business Opportunities

Madison, WI · Local economy intelligence

Population

17,788

Median income

$88,405

Median age

36.5

Households

7,843

Top business opportunities in 53718

The highest-scored business categories to consider opening in Madison, WI, based on demand (population, income, demographic fit) versus existing supply.

1. Laundromats 100/100
~1.5 businesses underserved · confidence: medium
2. Jewelry & Accessories 94/100
~1.6 businesses underserved · confidence: medium
3. Clothing & Apparel 91/100
~3.6 businesses underserved · confidence: medium
4. Restaurants 83/100
~11.9 businesses underserved · confidence: medium
5. Electronics 81/100
~1.5 businesses underserved · confidence: medium
6. Fitness Centre 80/100
~1.8 businesses underserved · confidence: medium
7. Veterinary 77/100
~2.4 businesses underserved · confidence: medium
8. Electronics Repair 76/100
~1.0 businesses underserved · confidence: low
9. Furniture & Home Decor 71/100
~1.5 businesses underserved · confidence: medium
10. Cafes & Coffee Shops 62/100
~4.3 businesses underserved · confidence: medium

What's already here — existing business mix

The most common business categories currently operating in ZIP 53718.

Park — 11 businesses
Religious — 5 businesses
Bars & Nightlife — 3 businesses
Dental — 3 businesses
Gas Stations — 2 businesses
Cafes & Coffee Shops — 2 businesses
Restaurants — 1 businesses
Fire Station — 1 businesses
Fast Food — 1 businesses
Grocery & Supermarkets — 1 businesses
Convenience Stores — 1 businesses
Nature Reserve — 1 businesses
Opticians — 1 businesses
Fitness Centre — 1 businesses
Banking & Finance — 1 businesses

Full demographic profile

Population	17,788
Households	7,843
Median household income	$88,405
Per capita income	$48,328
Median age	36.5
% bachelor's degree or higher	50.814%
% age 18–34	23.285%
% age 65+	9.714%
% renter-occupied	40.143%
Median home value	$309,600
Median gross rent	$1,468
Unemployment rate	3.069%

Nearby ZIPs in WI

53129 Greendale · 53128 Genoa City · 53127 Genesee Depot · 53126 Franksville · 53125 Fontana · 53122 Elm Grove

Ask the AI Advisor

Get a 1-to-10 rating with data-backed reasoning for any business idea you'd open in 53718. "What if I opened a coffee shop here?" → real answer in 5 seconds.

Open advisor on the map →